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YouTube Celeb Tay Zonday Goes Commercial With Dr. Pepper

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Dr. Pepper hooked up with YouTube celeb Tay Zonday to recreate his famed Chocolate Rain video to promote its new Cherry Chocolate drink. The new video is as goofy as the original but it's climbing the video charts fast. Currently, is resting in the number one slot over at Viral Video Chart. Whether or not it reaches the original's 12 million views is unclear at this point but we're guessing he's happy with the paycheck he got from Dr. Pepper.

The new video also features Mista Johnson aka Felonious Monk and an army of dancing booty babes. Since its debut November 28, the video has 566,000 views on YouTube. Thankfully, it's half the length of the maddeningly repetitive original.

by Steve Hall    Nov-30-07    
Topic: Consumer Created, Good, Video



Elf Adaptation Takes to Streets of Manhattan

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In our minds, OfficeMax has got the psychological monopoly on holiday elf exploitation, but this year TJ Maxx is swiping the idea and bringing it to the streets of Manhattan.

In red.

Where's a bull when you need one?

The big holiday march, led by Carson Kressley of Queer Eye, was dubbed "Discover Your Inner Elf." Which is just a wordier way of saying "Elf Yourself." Niiiiice.

by Angela Natividad    Nov-30-07    
Topic: Guerilla, Promotions



Sit Still for Four Minutes; You May Just Learn Something

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Here's a handy video on Intimis PURLs -- personalized URLs that tell you more about your individual site visitors than analytics that normally just show you traffic and conversion number per landing page.

Put together by Proctor & Stevenson, it's damn informative -- but after the :30 mark we wanted to tear out our hair. It's to our credit that we watched the whole thing and learned Intimis can increase your hypothetical conversion rate from one in three, to two in three, without much increasing follow-up time.

Where's our spoonful of sugar, Intimis?

PS. We're also a little pissy about the comment spam you passed us in one of our company surveys. Not cool, Intimis. Not cool.

by Angela Natividad    Nov-30-07    
Topic: Specialty, Tools, Video



World AIDS Day's A-Comin'. Please Get Appropriately Somber

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We do love a broken record.

Seriously though, this spot is for World AIDS Day '07, which happens tomorrow. It reminded us of candles being lit in a church -- nice mental contrast.

The VP at Blattner Brunner assures us thus, and we thought we'd use it to assure you too:

"33,200,000 cases. Represented by one shot/one second. 86400 seconds in a day. Don't worry, though, the thing is only a minute long."

Far cry from the King of Condoms approach.

by Angela Natividad    Nov-30-07    
Topic: Cause, Online, Promotions, Video



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Bank of America Goofs, Looks For New Media Shop

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Bank of America promises it will show local commitment to Chicago...by bringing back the Sun-Times building.

- Trade magazine Restaurants & Institutions has created a list of the top ten best recalled restaurant ads.

- If you want ad banners, AdFresh has them. I thought we already had BannerBlog?

- Bank of America is on the hunt for a new media shop. Ad consultant Select Resources International will handle the review.

- Scotland actually paid money for it's new tourism tagline: Welcome to Scotland.

by Steve Hall    Nov-30-07    
Topic: Strange



Facebook Fucked Up

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Did anyone really think they'd get away with plastering people's images alongside ads as mini-endorsements? 50,000 people didn't and signed a petition forcing the company to change is Beacon system so people have control over whether or not they participate in it.

Why, in the first place, they thought everyone would willingly become a buzz agent is mystifying. Is there a social network out there that can can the right mix of human interaction and capitalistic commerce?

by Steve Hall    Nov-30-07    
Topic: Online, Social, Tools



Maggie Gyllenhaal Soothingly Urges Support For TrickleUp

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Agency.com Subway what? Fist bump? Viral video? Uh uh. No more. On Tuesday this week, Agency.com placed a video on YouTube narrated by Maggie Gyllenhaal for Trickle Up, an organization that raises money for "people living on less than a dollar a day" and to provide "them with resources to build microenterprises for a better quality of life."

It's subtle, informative, beautifully illustrated. The music is soothing. And it gets it's message across effectively in just over a minute. We like.

by Steve Hall    Nov-30-07    
Topic: Celebrity, Good, Video



Even Experienced Drinkers Get Hangovers, HANG Cures All Ills

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You've gotta love a country that isn't politically correct 24/7 by shying away from the fact people drink alcohol. Oh sure, Americans drink all kinds of alcohol on a regular basis but we like to equate drinking to some artificial social status or lifestyle and we never, ever talk about getting a hangover. After all, everyone in America has been beaten over the head with the "drink responsibly" message.

While Sky Vodka did tout it's hangover-free qualities several years back but, for the most part, we don't like to talk about the simple fact alcohol makes you drunk and gives you a hangover if you drink too much of the stuff.

more »

by Steve Hall    Nov-30-07    
Topic: Campaigns, Good, Television



Corny Surprises Ring in Holiday Spirit a la Ikea

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To get people shopping at Ikea for the holidays (presumably to buy lamps, halogen light bulbs and bed sets?), zig put together this cute little spot. The punchline's no surprise, but the music cues just in time to pry a smile out of us.

Oh, it feels like Christmas.

If so inclined, put together a wish list to drop not-so-subtle hints.

by Angela Natividad    Nov-30-07    
Topic: Commercials, Promotions, Television



Doe-Eyed Child Slaves Stare Bleakly Out of South African Shop Windows

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To add a personal face to human trafficking, Leo Burnett, South Africa put young children on the auction block in shop windows for its client, The Salvation Army. See variation here.

The children do not look amused.

This isn't the first time kids have been put in windows, but we've previously seen the idea in cheerier settings.

by Angela Natividad    Nov-30-07    
Topic: Cause, Guerilla



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