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Stanley Works Wants You to F#@k Things Up

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Without really saying it because, after all, what marketer really can in their ad campaigns, Stanley Works is telling us to fuck things up or, more precisely, to fuck things up beyond all repair using its Stanley Fubar site. So if you want to get your aggression out smashing toilets, sinks, pianos, armoires and even a bunny (well, not really) with the strangest tool you've ever seen, Stanley provides you those items and a burly construction crew to aid you with your destructive tendencies.

more »

by Steve Hall    Nov-15-07    
Topic: Creative Commentary, Games, Good, Online



Indian Agency Wants Testicles, Not Boobs. We'll Take the Boobs

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In a recruitment ad, India agency Concept Communication wants your testicles. Yes, that's what they want. In fact, the headline of a recent recruitment ad reads, "Testicles Wanted." After that not so subtle reduction of potential employees to nothing more than a body part, the copy goes on to empathize with advertising professionals who are apparently sick of being called names such as "postman" (must be an Indian thing) and "person without balls." Somehow it's still perfectly OK for the agency to recruit a sack of bloated balls instead of an actual person.

more »

by Steve Hall    Nov-15-07    
Topic: Agencies, Creative Commentary, Magazine, Opinion



Oprah to Fight Genocide, AIDS, Poverty with Bracelets

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We can't think of anybody more media-savvy than Oprah. At this point in time, it's only Oprah that could revive the idea behind the Lance Armstrong wristband. Except her version is dotted with rocks from Rwanda and guaranteed to help a woman in need.

Snatch a limited edition (of course) O Bracelet at Macy's. And check out this email campaign they're sending out. It's practically a work of art -- from the genocide survivor quote at top (you know, near Oprah's head) to the woven "path to peace" baskets that modestly ornament the bottom.

We can really only shake our heads in quiet wonder.

by Angela Natividad    Nov-14-07    
Topic: Celebrity, Online, Promotions



Google Debuts Contextual Email Security. Hrm.

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Postini just released a few updates that include contextual email security. If your email, or an attachment to it, has a social security or credit card number in it, the message will be automatically gobbledy-gooked as it wizzes through the tubes.

If this all doesn't go to shit, Google will probably debut Postini-esque security offerings for wikis, blogs and instant messages, says Google rep Adam Swidler to Internet News.

We know Google's really married to this "contextual" thing but we just wanted to point out "contextual" can give rise to both appropriate and inappropriate algorithmic activities. Observe the dumb-fuckery resulting from bad (or maybe just inopportune?) contextual advertising: 1, 2, 3, 4 (and we could go on).

by Angela Natividad    Nov-14-07    
Topic: Brands, Online, Opinion



To Win Customer Confidence, Stevinson Points Fingers at the Weatherman

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"Trust all wheel drive, not the weatherman." Big grins for those who can point to the irony in this campaign. See ads here.

Put together by TDA Advertising & Design, Boulder, for Stevinson Automotive.

All told, we like it all right.

by Angela Natividad    Nov-14-07    
Topic: Campaigns, Commercials, Good



BFGoodrich Tracks Baja 1,000 Racers With GPS-Enabled Site

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Part documentary, part GPS-enabled tracking system, this Martin Agency-created website for BFGoodrich celebrates the 40th anniversary of the Baja 1000. The GPS-enabled component of the site lets people track the position and stats of drivers as the traverse the thousand mile course. It's pretty simple and strait forward but we're sure there's some interesting technology behind the site powering the GPS component. If you're into this race, this seems to be one of the ways to stay in touch with the action

by Steve Hall    Nov-14-07    
Topic: Good, Mobile/Wireless, Online



Cigs: Good for One Thing and One Thing Only

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McCann Digital in Israel launched a campaign called Sigi Tabak to get Israeli youth to stop smoking.

The accompanying music video, translated from Hebrew to English, depicts a depressed blonde cigarette reminiscing about the man who most recently dumped her. This is a tribute to a local music genre called "depression songs," which we figure is Israel's response to emo.

The cigarette's flashbacks never actually show the guy smoking; rather, he's pushing her on swings and sharing ice cream cones with her.

We'll always have the memories. To be fair, a blonde smoke isn't really someone you want to bring home to mother.

by Angela Natividad    Nov-14-07    
Topic: Cause, Online, Video



Disgruntled Stuffed Animals Butt Heads, then Hug, for Zune

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New ad for Zune Arts: Masks, which follows the "don't fight; sharing is caring!" trail that this one started. Imagine the Care Bears and Disney jumping Tim Burton on William Wallace Avenue. Add a dash of Bravia bunny. Now we're in business.

The work was directed by Jonathan Garin and Naomi Nishimura of PandaPanther, NYC; produced by 72andSunny. The track is “Young Men Dead” by The Black Angels.

This was the last time we liked a Zune ad.

The new Zune Arts website also launched today with help from 72andSunny. According to the PR people, it's "bigger, faster, stronger." Yeah, we've heard that one before.

This one does look faster, though. But what does it mean to be "bigger" and "stronger"?

by Angela Natividad    Nov-14-07    
Topic: Brands, Commercials



Dutch Teen Gets Jailtime for Boosting Virtual Furniture

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Word from the Habbo Hotel, a virtual destination with a moderate following: virtual stuff is purchased with real money, so theft is liable for real consequences.

Guess that makes sense.

by Angela Natividad    Nov-14-07    
Topic: Online, Policy, Strange



Five Legged Runners Celebrate the Many Angles of Fila Shoes

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Ouch! That looks like it hurts. Besides, who needs five legs? Oh wait, it's just a sneaker ad. Sorry. Apparently, Fila wanted to show the many angles of their new Unico running shoes in a campaign from agency Santa Clara in Sao Paulo. Anyway, it's weird looking and it caught our attention.

by Steve Hall    Nov-14-07    
Topic: Campaigns, Good, Magazine



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