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'Mariah Carey' Winner of Photobucket Celebrity Chick Contest

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Photobucket has announced the winner of its month long Celebrity Chick contest which asked people to send in images of themselves if they thought they looked like a celebrity. It was a promotion for the record label Disturbing Tha Peace and the label's recent single, Celebrity Chic with Ludacris, Chingy, Steph Jones and Small World.

Laura Pasqualoni was the winner with judges deeming her the best look-a-like to Mariah Carey. You can check out all the contestants here as well as the Celebrity Chick single.

by Steve Hall    Nov-13-07    
Topic: Good, Online, Promotions, Social, Video



Imported Oranges Not Good to Eat But Good For Ear Muffs, Knee Pads

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Now here's a campaign that knows how to have fun. There's not many products you can slam while at the same time touting them as superior but that's what Florida's Natural is doing with its Orange Diaries. On a blog and in videos farmers Dave and Gus find all sorts of uses for imported (read, bad) oranges from using them as knee pads, ear muffs, pencil holders and a yo-yo. Simple. Amusing. Different.

by Steve Hall    Nov-13-07    
Topic: Brands, Good, Video, Weblogs



Pizza Hut Uses Reese Witherspoon's Son For Publicity

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The Superficial tips us to a story about Reese Witherspoon's four year old son, Deacon, who wants to be a pizza delivery guy when he grows up according to comments Witherspoon made to Britains's Daily Express. Without losing a beat, Pizza Hut' Chief People Officer (you've got to be kidding) rushed a letter over to Deacon which read, in part, "We recently heard that you want to be a pizza delivery driver when you grow up. How wonderful! You've got several years to go before you can join our team, but in the meantime we're sending you a few things, so that you can practice."

Along with the letter came a Pizza Hut uniform, a miniature delivery vehicle and Pizza Hut coupons. Way to glom on to the dreams and aspirations of Hollywood's tiniest, Pizza Hut. Photo courtesy of Just Jared. See the full letter there too.

by Steve Hall    Nov-13-07    
Topic: Celebrity, Guerilla



Firebrand Goes Beta, Still Leaves Us Flummoxed

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Maybe we're stupid. Maybe we're dumb. Maybe we're old school but we simply can't understand why the creators of Firebrand believe it will amount to anything more than a great resource for the ad community to see each other's commercials. Really. Do you know anyone outside of advertising that would actively seek out a website or a cable channel to view commercials, the very thing they are so blissfully skipping with their DVRs? Please. Tell us. We want to meet one of these gluttons for punishment.

more »

by Steve Hall    Nov-13-07    
Topic: Cable, Commercials, Online, Worst



In the Year 2033, Svedka Vodka Will Make You a Monster!

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We continue to feel confused about Svedka Vodka's interpretations of the future. But confusion from arm's length is way better than getting dragged headlong into Svedka's Fem-bot world, which is exactly they're trying to do with Find Your Future You, a bewildering new marketing effort.

Grow Interactive, the interactive agency that put the site together, said we can upload our pictures and find out what we'll look like in the future. Our future selves can also send us witty text messages lending insight on what all's going down beyond the realms of trackable time.

Messages include the following example: "Hey It's Gender Bender You, mostly we date republican senators and televangelists now."

WTF, Svedka?

Anyway, we were having a little trouble finding pictures that matched the criteria for the site so we have no examples to show you. But the agency guy did send us this future-shot of a person called Chrystal.

by Angela Natividad    Nov-13-07    
Topic: Brands, Campaigns, Online, Strange



nip/tuck in Hollywood Makes Bandage Removal the New Striptease

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To promote season five of nip/tuck on FX, and its move from Miami to LA, Hadley Media helped orchestrate a holographic public appearance by actors Dylan Walsh and Julian McMahon in the front office window at McNamara/Troy, the LA-based plastic surgery practice.

Until November 16th, you'll be able to catch the offices and holograms in Hollywood. The sideshow spectacle includes the McNamara/Troy waiting room, a live "patient" and the unwrapping of bandages from an attractive client. Sneak peek and image gallery are available at the site.

Fans can also leave live messages on the answering service. And while you probably won't be able to buy a fake nose, there's plenty of other fake stuff to go around. (Doctors and offices, to start.)

In recent weeks, an Adrants colleague took advantage of the promotion to get one of the good doctors to leave a message on our voice mail about the, uh, "work" we ought to get done. We were bummed, mainly because we had that part done already.

Did nobody notice?

by Angela Natividad    Nov-12-07    
Topic: Guerilla, Promotions, Strange



Coffee Shops, Canada Horrifies, Workplace Defaces, Dell Over Tries

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- Get your free, steaming cup of Eight O' Clock Coffee when the brand gives the stuff away at nine U.S. malls on black Friday, the perennial number one shopping day of the year.

- Jesus fucking Christ! Could this spot....and this one be any more blunt in delivering its "prevent accidents" message? Via.

- Dell's got some weird shit going on with its IT Room viral wannabe project.

- Advertising or Peanuts has re-branded and re-focused and will leave behind what it claims to be a "creepy advertising house of mirrors" that is the world ob advertising blogs in favor of a daily column written by "a different advertising big-brain for every day of the week." Nice but it might be nice to add a "home" link to individual story pages to easily get to the main page without the hassle of cutting the URL. Link your header logo. It's the easiest solution. Oh, there's a link at the bottom of the page. Not so obvious.

more »

by Steve Hall    Nov-12-07    
Topic: Best, Promotions, Video



Guinness Does Honda Cog...For $21 Million

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We've seen this Guinness ad. Have you? it falls squarely into the Honda Cog category. We're not saying it was a one take shot like Honda Cog was but it's pretty spectacular in its own right. It's said to have cost $21 million. That's a lot of money for a short lived commercial but one assumes it costs what it costs to make detail like this happen. We're not sure we like this spot or not. We admire its effort but it just doesn't seem as clever as the Honda Cog spot.

Some, though, might argue it's far more clever due to it's expansive nature as compared to the laboratory-like setting in which the Honda Cog spot was shot. As with anything, it's a matter of opinion. But $21 million is a lot of money to spend on a commercial. Especially one that isn't original. Then again, neither was the Honda Cog spot. But we're nitpicking here. It's a good spot. It's fun to watch. AMV/BBDO created.

by Steve Hall    Nov-12-07    
Topic: Commercials, Good



Philly Inquirer Uses New Media (Eh?) to Promote, Spoof Old Media

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The Philadelphia Inquirer is launching a campaign called "The Return of the Flying Pigs" with the help of Gyro Worldwide. See all the creative goodies.

The campaign promotes the Philly Inquirer's increase in daily circulation, the highest among America's top 50 newspapers.

The campaign aims to both bow to and spoof traditional major motion picture marketing. It includes film trailers, magazine inserts, movie posters and other forms of traditional media that are also being heavily promoted on "new media" (online?), though we're not sure how.

Cute. That's all we can think of besides, "At least it's not an anti-piracy campaign." Because we really hate watching anti-piracy ads in movie theatres. (We paid to get in, right? Assholes.)

by Angela Natividad    Nov-12-07    
Topic: Promotions, Publishing



Baby Boomers' Babies Fuel AmericanLife TV Campaign

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Baby boomer focused AmericanLife TV has hooked up with been there, done that ad man George Lois to re-brand the cable network. Relating to the penchant of some Gen Y'ers to baby boomer music such as Led Zeppelin and the Rolling Stones, Lois came up with the tagline, "I'm the Baby of a Baby Boomer." Ads will feature boomers and their kids: Joe Namath and Daughter Jessica, Susan Sarandon and Patti LuPone, Graydon Carter Rene Syler. Cable, newspaper, billboards and inflight magazines will carry the campaign.

by Steve Hall    Nov-12-07    
Topic: Campaigns, Celebrity



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