Google's a lot like college: you can stay on and get laid, or you can travel the world recruiting for the cause.
To add fuel to its fire, the search and ad giant is sending its more enlightened acolytes to far-off places -- where they actually have to ask the natives whether they know what Google is -- in order to find tomorrow's brain children.
There's something to tell the kids when you're older: "After two years of organic buffet schmoozing, I hit Andhra Pradesh to find the ad algo junkies of tomorrow. It was fuckin' awesome. I think I changed the world."
OK, OK, so I'm a sucker for booth babes. I admit it. I joined the twelve step program but it did no good as you can plainly see here. Besides, I've been bad and I need punishment. Or at least that the excuse I'm giving for this gratuitous booth babe shot. Just cut out the cheesy dude in the middle and you'll be good. And, what better people to dole out the proper repercussions for bad behavior than two ladies dressed like hooker cops?
These fine ad:tech trade show floor ticketers come courtesy of interactive ad company Vizi.
Unilever's Cup-a-Soup is running a campaign on a Netherlands-based video site called Dumpert. Instead of a typical pre-roll, a little banner-pulling plane flies into the video between 3 and 4 PM each day. (Cup-a-Soup's slogan is "4 o'clock? Cup-a-Soup."
The little plane banner thing is a response by Adjustables to pre-roll and ordinary banner advertising. The idea is to be less annoying than pre-roll while remaining eye-catching.
You can check out Adjustables' other advertising offerings: a logo, a banner, a ticker or a PiP (a little ad in one corner), which appear right on the video content.
We'd hate this.
For its client Kajeet, Philly-based Red Tettemer launched an 8-part webisode campaign called The Mysterious Mystery of the Malfunctioning Pets. One episode will be unveiled every week on Dudeworld.
Kajeet provides pay-as-you-go cell phone service for kids. Participating tweens will be able to help decide the ending.
A few seconds into the first episode we heard this high-pitched scream, the likes of which we haven't experienced since Sailor Moon.
After you cross the threshold of age 13, you just can't process that kind of sound anymore. Some small part of us died.
Anyway, the episode was cute. If our pets malfunctioned, we'd probably just sell them.
No More Landing Pages, which conducted a mock strike at ad:tech SF, is hitting ad:tech NY in capes and tights.
Among other heroes evangelizing the battle for increased conversions and better ROI, meet Landing Page Man, who is pompous and lame; Conversion Girl, who sexes up conversion quality; and LiveBall -- who (not unintentionally) frequently suffers from that other kind of balls resulting from Conversion Girl, who uses him to get what she wants. (Um, conversions and increased ROI. Like any smart sexbomb?)
If the spectacle isn't enough to get you running (yellow tights and blueballs always do it for us), there are grab bags too. Hit the Cyber Cafe on the 4th floor of the Exhibit hall for a chance to get an iPod Touch, maybe a Shuffle or some sort of office "weapon."
We're guessing branded staplers but hoping for lawn darts.
That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."
Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary
We were going to make some sort of "more whimper than bang!" type joke right about hereish, but all we can really hear right now is the endless sound of sucking.
That's because Dan Fielding's Domestic God sponsor is the one and only Electrolux. The big news was revealed on the snarling comedian's MySpace after a three-month scavenger hunt for the sponsor in which you had to consume almost as much Dan Fielding propaganda as the guy himself does.
According to this video, Dan Fielding is a comic book character sponsored by Electrolux. Per the plot, his girlfriend leaves him because of his mess. No big shocker there.
Fielding also goes to lengths to highlight how his favorite books, authors and movies -- listed on MySpace -- all have to do with identity deception.
Yeah, because the inclusion of JT LeRoy didn't give that one away.
We've been slipped an exclusive look into why Dentsu may not have admitted Toyo Shigeta did anything wrong as claimed in Steve Biegel's lawsuit. Apparently, it seems visits to brothels, double-teaming and crotch shots are required of Dentsu employees as revealed in this leaked Dentsu Guide to Better Management. Proper business etiquette and rewarding employees for a job well done are covered along with a better replacement for the passe handshake. Even the CEO of an agency has to follow the rules, right?
Odd that it took so long but here's a spoof ad centered on the whole Wal-mart/Julie Roehm thing that touts the chains unbeatable prices and...uh...unbeatable lawyers. Not much else to say other than don't fuck your co-workers and file a lawsuit while employed at Wal-Mart. The outcome will not be pleasant.
Here's a new ad for the 40 gigabyte Playstation 3. It was put together by TBWA\Chiat\Day, LA. The song is called Ladies and Gentlemen by Saliva.
Nice way to showcase the visually arresting aspects of the console, but let's face it, the PS3 will never be the Wii. And to be honest, all this uber-sleek metal shit lacks the confidence PS3's ads demonstrated before Sony knew it would be a flop. You know, like that scary baby spot. There was also a pretty good one involving a Rubik's cube.
And here are some EyeWonder ads for the same campaign: 1, 2. We're not really fans of EyeWonder spots but if they were all as visually interesting (and as quiet) as these ones, we might feel differently.