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Deutsch Wins $150 Million PlayStation, No One Wants to Talk

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I suppose we should all be excited and ecstatic Deutsch, who really needs it, just reeled in the $150 million Sony PlayStation ad account besting Publicis, Venebles, RPA and TBWA which was eliminated yesterday but we just can't seem to get our pulse to rise above an even 60. It's not that we don't appreciate the efforts Deutsch must have gone to to rip this account from a 13 year relationship with TBWA/Chiat/Day it's just that...OK, fine, Deutsch sorely needs a win and this is a good one. (Sorry, someone must have shoved a bad ad up our ass when we wrote this)

Predictably, though moronically, no one wants to say anything for attribution which. predictably, is the way it is in this business. Don't take risks. Don't say anything without 300 people vetting it (and watering it down) first. And, God forbid, don't ever, ever leave your office without your ass completely covered with an inch of steel.

But they are talking about their same day win of Saturn's online business. And now at least we have a few words from Deutsch.

by Steve Hall    Nov-29-07    
Topic: Agencies



Record Sales Celebrated With Lingerie Wednesdays

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This would never happen in America but in celebration of record sales, Taiwanese lingerie company Audrey Underwear asked its 500 female employees to come to work for a day wearing nothing but their undergarments. Over 90 percent did and the company has now made it a monthly occurrence Work productivity among the company's male employees on those days is expected to drop to zero with productivity of another kind shooting upward all day long.

by Steve Hall    Nov-29-07    
Topic: Promotions, Racy



42Below Vodka Gets Wicked with Would-Be Virals We Want to Watch

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We're crazy about these new spots for 42Below vodka. Mainly because they feel the same way we do about slavery. ("And MACHINES!")

See Good Thought, Canada, Bestest, Wallaby (flippin' awesome), Feijoa (New Zealand's claim to fame?), and Cows (a message about drinking responsibly).

If we didn't already have a vodka to snuggle close to us at night, we'd pick you, 42.

by Angela Natividad    Nov-29-07    
Topic: Brands, Good, Online, Video



Reality Rejects Segregate Candies to Win Hearts

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Catch Sweet Child O' Mine, episode two of Insurance.com's Reality Rejects. Here, hypothetical rejects from reality TV separate candy colors at the request of a girl with big-ass hair.

Observing that there's nothing interesting about insurance (besides maudlin statistics, uptight salesman and these ads), Insurance.com decided instead to start an online series loaded with mediocre characters, catty comebacks and competitive fervor.

In other words, it's everything we love about modern TV, minus the flying boy.

by Angela Natividad    Nov-29-07    
Topic: Brands, Online, Promotions, Spoofs



Try Freelers for Kinky in Your Snack Box

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Here are some new spots for Freelers, a snack from the fine folk who brought you Barilla. Put together by StrawberryFrog, Amsterdam for the Italian market, Freelers are positioned as little "anti-break" (as in, for anytime) snacks. There's also an "anti-break" challenge that will be promoted on MTV Italia.

See Bowling and Bedroom.

We'll tell you what -- if a bunch of assholes dressed like giant snack food burst in on our afternoon delight, we wouldn't accept their little crackers and let them tuck us in. But hey, maybe it's different in Italy.

Hey. Whatever happened to Corn Nuts?

by Angela Natividad    Nov-29-07    
Topic: Brands, Commercials, Television



Severed Bloody Limbs Promote Quentin Tarantino Flick

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Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.

by Steve Hall    Nov-29-07    
Topic: Good, Guerilla, Outdoor, Strange



Snow, Piss and Marriage Proposal Make For Stupid Fun

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Of course you know exactly what's going to happen in this Keta Keta-created video for James Allen Jeweler five seconds into it but there's nothing like a mixture of snow, piss and a marriage proposal to bring at least half a chuckle to your morning. And there's nothing really new about a contest that asks people to submit videos of marriage proposal ideas because, after all, absolutely everything that has to do with getting married is fodder for endless idiocy, wackiness and humor. So if you plan to make a marriage proposal soon why not at least enter the contest for a chance to win a $3,000 diamond engagement ring. After all, you're cheap and you know it.

by Steve Hall    Nov-29-07    
Topic: Good, Online, Promotions, Video



Media Kills. So Why Not Light Up Instead?

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Tell Reynolds they don't need to pull their print ads after all. A team at the University of Michigan waded through 50 years of research and concluded media violence is as hazardous as smoking.

Violent video games and television shows were targeted, with children more heavily influenced by what they see than adults, although women and men are equally likely to engage in violence they've seen in the media.

Well, hey. After our WoW sessions we've just got to grab a scimitar and kick some burly guy's ass. And don't even get us started on Heroes.

by Angela Natividad    Nov-29-07    
Topic: Bad, Research, Strange, Trends and Culture



Couple Gets Blow Job Courtesy of Sprite Zero

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We're not sure this ad actually ran but nonetheless it's good in the way that frat boy pranks are good. Unless, of course, someone gets hurt which we hope no one did in the filming of this Sprite Zero commercial (spoof?) So, what do you get when you mix a peaceful couple sleeping in the back of a car with a few guys who get their hands on a giant snow making machine? A big ass snow storm, lots of screaming and a car that looses its footing.

Sounds like fun. In fact, I wish that's what we did back in the day instead of my friend opening up an air valve on a snow making pipe at Sugarloaf while my ear was next to it making me deaf in that ear until the next day.

by Steve Hall    Nov-29-07    
Topic: Commercials, Good, Strange



Yahoo to Serve Ads in Adobe PDF Documents

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Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.

Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up. Just when you think every available space has been filled with ads, yet another one pops up.

more »

by Steve Hall    Nov-29-07    
Topic: Desktop



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