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Huffington Misses Point, Not for the First Time

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Sigh. According to a Huffington Post rep, Madame Arianna met co-chairman Rich Silverstein of Goodby, Silverstein and Partners -- allegedly single-handedly responsible for "Got Milk?", and asked him how the Democrats could get people to respond to their finger-pointing and whining -- er, issue framing.

Silverstein suggested a "visual blog" that metaphorically TiVos the last six years and plays them back "without comment" so the American people can connect the devastating dots.

With Silverstein's help, Huffington gives us three posters that consist of, well, finger-pointing and whining. Granted, in a very sassy typeface. See creative: Names, Slogans and Events. The tagline is, "Haven't we had enough?"

more »

by Angela Natividad    Nov-26-07    
Topic: Bad, Campaigns, Online, Poster



Beat Museum Brings Artist Angst to Livid Life

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Considering we're still detoxing from a distastefully delightful Popeye's turkey (don't ask), we thought we'd kick off the morning with a campaign loaded with pretty pictures.

So here's creative for The Beat Museum, courtesy of Grey, SF. We hear you'll dig it if you're a big Kerouac fan, or at least somebody who still waves the flag for counterculture (you reverse conformist, you).

The posters will appear in magazines and on bus shelters throughout the hilly city. Website in the works.

We like them -- they've got that classy grit that so typifies the talented (and completely raging) bohemian beatnik. Plus, they teach you stuff without making you feel like a literature-starved ass-hat.

Our favourite is the poster we've affectionally dubbed the "fucking book" poster. Others (also nicknamed by us) include "hitchhiker thumb," "la grande HOWL," "no rules," and "junkies, drunks and criminals."

by Angela Natividad    Nov-26-07    
Topic: Good, Magazine, Outdoor, Poster



Zippo Lighter Game Eases Turkey Coma

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This is just what we need and about all we can handle after a long Thanksgiving holiday break: a mindless match game from Zippo. Created by Blattner Brunner, It's your standard pair match thing: click, flip, click, flip. That's it. Nothing else to it. Oh, you can buy a Zippo lighter after you win if you want. Maybe this is perfect therapy to work off the Turkey coma as you sit at your desk this morning trying - but failing - to get yourself motivated for the week no less the day.

by Steve Hall    Nov-26-07    
Topic: Games, Online



Q: How Do You Get People to Eat Oats and Grains?

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A: Use a horse.

This ad was put together by Anonymous Content and agency Leo Burnett Int'l for Kellogg's Nutri-Grain bars. According to the pressie, "This high bred fancies work, hard jumping and racing, so he makes sure to take time to enjoy the good life with Nutri-Grain."

Yeah. We're sure that's exactly what people are going to be thinking (as opposed to "Oh, this is horse food").

Gotta love the British accent, though. Hey, you know what we miss that's not on TV anymore? Mr. Ed. Kudos to Anonymous for bringing on the recall.

by Angela Natividad    Nov-25-07    
Topic: Commercials, Strange



Sumo Wrestlers Invite MySpacers to Check Credit Scores

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Hey look, another ad whose imagery has nothing at all to do with what it's promoting. No wonder people hate us.

Credit scores, degrees, mortgages... it's like, "Let's take some really important stuff and try to promote it as inanely as possible!"

This cheap tomfoolery fills us with venom. The unfortunate paradox is, the ads do jump out. So we guess it's all in keeping with whether or not you believe all advertising is good advertising if it resonates -- however badly.

by Angela Natividad    Nov-25-07    
Topic: Bad, Online



Because How Often Do You Want to Go, 'What Does Pwn Mean...?'

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Dooce, the go-to blog for pink slip-toting bloggers and bad-ass baby's mamas, pointed us to this boardroom parody about comment flame wars.

It's worth a few LOLs, especially when the spam starts getting involved.

by Angela Natividad    Nov-25-07    
Topic: Good, Online, Spoofs, Video



Barilla Brings Pasta Fiends on Nostalgic Trip to Italy

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Euro RSCG, Chicago has awakened pasta brand Barilla from its seemingly long ad-sleep with a new campaign called "Discover Italy. Discover Barilla."

The microsite (disable your pop-up blocker) fuses Italian culture with regional -- and totally pasta-centric -- recipes. While salivating for pesto you can explore Cinque-Terre and Parma, with more locations to come in '08.

Here's a print from the campaign. Just the look of it makes us hungry, and a little lonely for a warm Italian mother clutching a rolling pin.

It's always scary when an ad imbibes you with fond memories that aren't actually yours.

by Angela Natividad    Nov-25-07    
Topic: Brands, Good, Magazine, Online



Think Joost is Too Ad-Heavy? Wait'll You Start Getting Bubbles

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Coca-Cola has just released the first commercial widget for Joost. It's called Coke Bubbles and you can get it on the Coke Bubbles website. It enables people to share and comment on Joost programming -- with Coke bubbles!

Bubbles can be sent to members of your address book. The idea is to generate spontaneous conversation around TV. You know, the way people used to when they actually hung out and didn't just hole up with their laptops, working on that sexy pallor.

Innovation at its best? You tell us.

by Angela Natividad    Nov-25-07    
Topic: Online, Sponsorship



Donaton to Publish 'Entertainment Weekly,' AdWeek Cuts Frequency

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Big, Big BIG news! Long time Advertising Age man Scott Donaton has been wooed by Time Inc. to become the publisher of the company's Entertainment Weekly. Having been with Crain's Advertising Age since 1989, Donaton has seen a lot of changes at the flagship advertising trade publication and has had a big hand in making them happen as well.

As a reader of Entertainment weekly since its early small "e" days, we can't wait to see what Donaton does for the mag. Apparently, it's ad pages are down and it needs a boost. Hopefully, Scott can do it.

In other ad trade mag news, skillfully giving the change a positive spin, AdWeek today announced it will expand its digital offerings (though it didn't offer details) and will reduce the frequency of its print publication to 26 issues a year. Are Jonah Bloom and Rance Crain high fiving each other today or what? Not that AdWeek ever posed even the tiniest threat to Advertising Age. Long live AdFreak!

more »

by Steve Hall    Nov-20-07    
Topic: Magazine, Publishing



More On How Nike Athletes Draw Strength from Adversity ... yawn.

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These images (1 at left, 2, 3) are part of a Nike campaign called I AM FORGED BY THE ELEMENTS (yeah, all caps). It was put together by Cole & Weber United and will run in Sports Illustrated and on ESPN.

The ads illustrate the carnal athlete who perceives inclement weather conditions as partners rather than as obstructions.

Inspirational and all, in Nike's usual style. No big shocker there. Maybe we'd feel differently about the whole thing if we flipped open a health magazine during one of our psycho winter diet binges and saw a shot of some dude pumping iron in the snow. Tough call outside of context, though.

by Angela Natividad    Nov-20-07    
Topic: Brands, Campaigns, Magazine



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