Infiniti Caters to Latin Community By Enlisting Their Artistes
Call it lame, but we like those "anything you can do, I can do better" ads that juxtapose two different arts and two different genders in order to suggest a playful, sometimes elegant harmony of design. You know, kind of like those old Jordan and Hamm ads.
For the Infiniti G, FX and QX, Vitamin, Chicago and ad agency Marca Hispanic brought Colombian artist Federico Uribe in contrast with Mexican alternative pop musician Ely Guerra. The spot is directed by Vincent Haycock of Vitamin. We dig it.
This ad, and others that include Latin artists of varying ilk, will air in Miami, New York and LA.