Kajeet Launches Malfunctioning Pets Mystery to Get Text-Happy Kids on the Hook

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For its client Kajeet, Philly-based Red Tettemer launched an 8-part webisode campaign called The Mysterious Mystery of the Malfunctioning Pets. One episode will be unveiled every week on Dudeworld.

Kajeet provides pay-as-you-go cell phone service for kids. Participating tweens will be able to help decide the ending.

A few seconds into the first episode we heard this high-pitched scream, the likes of which we haven't experienced since Sailor Moon.

After you cross the threshold of age 13, you just can't process that kind of sound anymore. Some small part of us died.

Anyway, the episode was cute. If our pets malfunctioned, we'd probably just sell them.

by Angela Natividad    Nov- 5-07   Click to Comment   
Topic: Brands, Online, Promotions, Video   

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Comments



Comments

If you get through the screech, or even if you don't, check out the outtakes -- pretty funny stuff: http://www.dudeworld.com

Posted by: Craig on November 5, 2007 10:53 AM

If you get through the screech, or even if you don't, check out the outtakes -- pretty funny stuff: http://www.dudeworld.com

Posted by: Craig on November 5, 2007 10:55 AM

The Kajeet webisodes are very funny!

Their Dude-Mail feature is very cool too...it lets you accessorize your own Dude character, add a voice message and send it to friends!
http://dudemail.kajeet.com/

Posted by: Ben on November 5, 2007 7:58 PM





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