Kajeet Launches Malfunctioning Pets Mystery to Get Text-Happy Kids on the Hook
For its client Kajeet, Philly-based Red Tettemer launched an 8-part webisode campaign called The Mysterious Mystery of the Malfunctioning Pets. One episode will be unveiled every week on Dudeworld.
Kajeet provides pay-as-you-go cell phone service for kids. Participating tweens will be able to help decide the ending.
A few seconds into the first episode we heard this high-pitched scream, the likes of which we haven't experienced since Sailor Moon.
After you cross the threshold of age 13, you just can't process that kind of sound anymore. Some small part of us died.
Anyway, the episode was cute. If our pets malfunctioned, we'd probably just sell them.