Maglite Reaps Benefit of Street Art Trend
Adland has a nice recap of the emerging street art or "light graffiti" trend which involves the use of various light sources to create imagery. Equipped with a light source and a camera, artists can create three dimensional renderings without the downside of permanent defacement of property.
Earlier this year, we reported on a technology that would allow a laser to be pointed at an object at night for the application of temporary graffiti. There's also been the use of light technology to create moving billboards projected on buildings from a passing vehicle.
Maglite seems to have successfully associated itself with this form of graffiti/art either on purpose of by accident. In any event, you know what they say about pblicity. We're sure Maglite ain't complaining.