Perrier Cools Hot Thong-Clad Ass

Apparently tiny, cover-nothing thongs can actually make you hot (temperature hot, that is) according to this French Perrier ad featuring a woman in a thong seemingly cooling her overly hot ass with a bottle of the stuff. This sort of advertising is still acceptable (thankfully in some respects) in places outside the U.S. and God forbid if we American get gratuitous and degrade women (and men) into objects of desire.

Of course, this image is just a reflection of how things are at the beach...even American beaches. Just visit Flickr and search for thong bikini if you really want to see what the kids are wearing today. With thongs everywhere you look online and off, it's become as exciting as watching your obese neighbor waddle to and from the mailbox wearing one of those fat suit mumu things.

So is this ad really racy? Is it really degrading? Or is it just a harmless poke at humor using basic emotions everyone understands the world over?