Philly Inquirer Uses New Media (Eh?) to Promote, Spoof Old Media

pigs_fly_inquirer.jpeg

The Philadelphia Inquirer is launching a campaign called "The Return of the Flying Pigs" with the help of Gyro Worldwide. See all the creative goodies.

The campaign promotes the Philly Inquirer's increase in daily circulation, the highest among America's top 50 newspapers.

The campaign aims to both bow to and spoof traditional major motion picture marketing. It includes film trailers, magazine inserts, movie posters and other forms of traditional media that are also being heavily promoted on "new media" (online?), though we're not sure how.

Cute. That's all we can think of besides, "At least it's not an anti-piracy campaign." Because we really hate watching anti-piracy ads in movie theatres. (We paid to get in, right? Assholes.)

by Angela Natividad    Nov-12-07   Click to Comment   
Topic: Promotions, Publishing   

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Comments



Comments

...most publishers in the newspaper space are losing ad dollars so fast many will be DOA in a few years.

Congrats to Howie and his incredible ad sales team at Phili! H. Griffen knows the W,W,W,W and H of print ad sales and continues to raise ther bar! WooHooo!

Posted by: arthur on November 13, 2007 1:30 PM

Arthur is a pig because he has no brain.
GYRO are pigs because the link hates Mac/FF.
I think I like the campaign, I'll let you know when I can access it with Bill Gates permission.
Bill Gates is a Pig.

Posted by: Mark Van Patten on November 13, 2007 5:16 PM

GYRO: I take it back. It works fine on Mac/FF - your page designer is a pig. A big white hole in the middle of the page.
I like the campaign. Sure to turn some heads.

Posted by: Mark Van Patten on November 13, 2007 6:34 PM

When will agencies tire of the old "fake movie poster" concept? I mean, it's on page 6 of the advertising handbook, for chrissakes. And I don't think I've ever seen this idea executed without the client's name in there somewhere in the credits. Is it in this one too? Anyone see it?

Posted by: Boss Tweed on November 13, 2007 11:26 PM







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