Philly Inquirer Uses New Media (Eh?) to Promote, Spoof Old Media
The Philadelphia Inquirer is launching a campaign called "The Return of the Flying Pigs" with the help of Gyro Worldwide. See all the creative goodies.
The campaign promotes the Philly Inquirer's increase in daily circulation, the highest among America's top 50 newspapers.
The campaign aims to both bow to and spoof traditional major motion picture marketing. It includes film trailers, magazine inserts, movie posters and other forms of traditional media that are also being heavily promoted on "new media" (online?), though we're not sure how.
Cute. That's all we can think of besides, "At least it's not an anti-piracy campaign." Because we really hate watching anti-piracy ads in movie theatres. (We paid to get in, right? Assholes.)