Silver Jeans Spec Spot Keeps Restless Creatives Busy
I like his ad. I really do. The music. The mood. The coloration. The pacing. The simplicity. There's one problem though. It's spec. It will never air. Never see the light of day beyond YouTube. Why? Because it was craftily created by the folks over at StunMedia during an actual photoshoot for Silver Jeans, the real reason those three guys, three girls and that old lady are at the laundromat.
Mostly, it was just done for fun to fill time during set ups for the campaign's still shots. Sounds good to me. Who really wants to sit around and watch OCD perfectionist photographers and anal AD's tinker endless with details no one will ever notice? Besides, it gives you something to do other than stand around gawking at the hot models like a 16 year old kid in heat.