Think Joost is Too Ad-Heavy? Wait'll You Start Getting Bubbles

Coca-Cola has just released the first commercial widget for Joost. It's called Coke Bubbles and you can get it on the Coke Bubbles website. It enables people to share and comment on Joost programming -- with Coke bubbles!

Bubbles can be sent to members of your address book. The idea is to generate spontaneous conversation around TV. You know, the way people used to when they actually hung out and didn't just hole up with their laptops, working on that sexy pallor.

Innovation at its best? You tell us.