Tree-Hugging Pedal Pushers: Innovate or Die!
Pedaling to save the world -- or at least fuel advertising -- has endless appeal because we'll probably never run out of human energy or youthful tenacity.
So Google and Specialized give us Innovate or Die(!), a rewards-driven invitation for young engineers to invent eco-friendly, zero-emission machines that operate on human pedal power.
If you're crazy enough to do it, or need to kill time until FlugTag, make a film about it and post it on YouTube by December 15.
Prize for the most innovative submission includes $5K and a Specialized Globe bike. Five runners-up will also get Specialized Globe bikes. We don't actually know what those are.