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Agency Full of Ego-Fueled Self-Aggrandizement

amalgamated.jpg

Now here's something you wouldn't generally expect to read on Adrants. After all, we're one half horny male ad slut, one half dystopian ad tyrant but when we were pointed to Amalgamated's website as an example of advertising's boys club hubris, we couldn't leave it alone. Yea, the site's been that way for a long time but we're too busy looking at actual work to check out every agency's site on a regular basis.

This site is so over-the-top, too-cool-for-school and testosterone-laden, it makes Mad Men look like an AWNY convention on steroids...uh...progesterone. Who do these guys think they are? Just check out the imagery on the site. Could it be any more packed with stereotypical pompousity? Even setting aside the quaintly anachronistic portrayal of men and women in the office, the whole things reeks of grandiloquent pretense.

Oh sure, it's supposed to be a stylized representation of the workplace that is likely intended to be taken lightly or even as a joke but it just feels a wee bit too self important. And yes, they created Rap Cat and the Svedka Girl (which we liked) but just a tiny dose of humble humility could do these guys some good.

Oh fuck it. It's an agency website. Why are we wasting our time with this?

Written by Steve Hall    Comments (9)     File: Agencies, Opinion     Dec- 5-07  

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Comments

because it proves how easily people can be swayed and how shallow they really are

Posted by: d on December 5, 2007 08:21 PM

because it proves how easily people can be swayed and how shallow they really are

Posted by: d on December 5, 2007 08:22 PM

Good point.

Posted by: Steve Hall on December 5, 2007 08:54 PM

Some of the work is okay but I've never read such hot air in my life.

Why can't this industry speak in plain English?

I saw a Dewer's ad today in the Onion, "The less a man has to say, the more words he uses to say it."

Sums it all up for me.

Posted by: Floyd Hayes on December 6, 2007 10:40 AM

I think it is possibly ironic?

Posted by: Morgan on December 6, 2007 03:38 PM

is this a website for tuxedo rentals or some kids trying to bring Sterling Cooper to life?

Posted by: Randy on December 7, 2007 02:14 PM

Why can't this industry speak in plain English?
Because old-think modes of interfacing are inadequate for the next-level experience of our best-of-breed paradigming of the enhanced client-knowledge experience?

Posted by: Jim C on December 8, 2007 11:31 AM

At the risk of gettin' piled on, I gotta say: it didn't seem all THAT egregious to me.

Then again, maybe I've seen so many agency website's worth of Ego-Fueled Self-Aggrandizement that I've become completely numb to it.

:-}

(Ultimate takeaway: hey, at least the work's pretty darned solid.)

Posted by: The Vice of Reason on December 8, 2007 05:06 PM

Site sucks 5 ways to tuesday but i actually think some of the text is on to something. plus, the visuals are actually v. good, if creepy and out of place and lost in the assbackward navigation.. they seem to have nothing to do with anything, but at least they're pretty. Besides that i saw this site long before Mad Men. Maybe these guys did the intro?

Posted by: Pete C. on December 11, 2007 07:03 PM

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