Can't Read Your Kids? Ask a Celebrity, Courtesy of Best Buy

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To help parents understand what their teenagers want for the holidays, Best Buy launched an online campaign called Wow the Un-Wowable featuring Nickelodeon's Drake Bell, a teen star who's really good at looking bummed.

In a series of videos, Drake "interprets" what teens want. Ideas include a laptop, a Lexus and a horse named iPod. (Yeah.)

In our expert view, the videos straddle parody and condescension. We haven't decided which halves of our emotional selves to give in to yet.

Whatever happened to the unfailing cash-and-card model? $20 may not buy a Lexus, but the recipient may score some fragrant pot.

Nothing says "I love you" like money with no strings!

by Angela Natividad    Dec-16-07   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Online   

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Comments



Comments

well, what a material world! Madonna's material girl, and now it's material kids! That's how the company see the advantages...
Chinese market also has some problems related to the only chind policy. I've seen a disscussion about it
http://analysis.ning.com/forum/topic/show?id=653689%3ATopic%3A7164

Posted by: shakira8023 on December 18, 2007 6:35 AM







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