Is It Really That Hard to Take A Shit?


Apparently, the world is awash with people who can't pinch a good loaf. It seems there's a cork stuck in the asses of a lot of people out there which has made laxatives almost as commonplace as aspirin on drug store shelves.

We even have studies on the matter which claim, "Many people underestimated how often they strained. Overall, 32% of defecations in women and 22% of defecations in men were associated with straining to start and 15% and 9%, respectively, with straining to finish."

And analysis such as this: "Straining was to some extent related to stool type: the lumpier a stool, the more often it elicited straining. However, it seems likely that straining in some people is just a habit."

Even so, the same study finds laxative usage trending downward. "Use of laxatives was found to be less prevalent than in the past, and most people with evidence of constipation did not use them."

That hasn't stopped marketers from turning log laying difficulties into a full blown public crisis on par with the apparent inability of the entire male species to get and maintain an erection. Working equally as hard as tampon makers do to stop the flow, laxative makers such as Ducolax are gleefully celebrating the bowel blowout with witty ads representing giant, used toilet paper rolls.

by Steve Hall    Dec- 3-07   Click to Comment   
Topic: Good, Outdoor, Strange   

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Thx for sharing! Now that's an ad to have in your portfolio. I have to say that in the end it seems like the idea is brand appropriate. Those crazy europeans, got to love what they can push through the client. I wonder if this would ever get produced in the states.

medicine man

Posted by: medicine man on December 3, 2007 11:45 AM

That's a nice comp, but was it really executed on a city street? And how long would that lose tissue paper last...

Posted by: Jessie on December 3, 2007 1:22 PM

What if straining is the only exercise I get all day?

And have you seen what Germans eat? I bet they consume more laxatives per capita than any other country.

Jessie: you don't think that's really toilet paper, right?

Posted by: pat smith on December 3, 2007 9:43 PM

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