Microsoft's 'Hey Genius!' Tries Luring New Minds, Fresh Faces into Same Ol' Same

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LOL. To help big, stodgy Microsoft reinvent itself for the creative kiddies, Wexley presents Hey Genius.

Hey Genius includes a jobcuzzi (for steamy interview de-stressing), a genius transporter, and brain massage stations for geniuses suffering from finals week.

If only these attempts to make Microsoft cool actually coincided with one another. (See Zune and Vista efforts.) And if only Apple didn't already have a Genius training program.

And how much do you want to bet that even if Microsoft did draw young, sexy (bedraggled?) talent away from Google or Facebook, those same kids would still feel a little jipped upon walking into Corporate? Uh, it ain't exactly Californication in the Pacific Northwest.

by Angela Natividad    Dec-12-07   Click to Comment   
Topic: Brands, Online, Packaging   

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