More Proof that UK Media Ain't Nothin' Like the US

To promote the relaunched BBC iPlayer, BBC illustrates its tagline -- "Making the unmissable, unmissable" -- with this spot.

For the click-lazy, it's a :60 clip of David Attenborough talking about the brief, shining moment his team captured a snow leopard on camera. Unlike the team, which waited for three years on eggshells to get this special shot, the iPlayer will let you watch "unmissable" stuff at your leisure.

For :60 we sat on the edge of our seats, waiting for a punchline.

Don't the words "snow leopard" just beg for a punchline?!