Next Time, Think Twice Before Taking on a Seven-Foot Beer!
Continuing the current fetish for encasing humans in glass to make some sort of point (child slaves, sex trafficking, cell phones), Lime designed this effort called "Trapped" for DfT Drink Drive. It appeared in Paddington Station and will be touring the UK from the 13th to the 23rd.
As you can see, a giant pint glass is separating this forlorn man from his holiday celebrations. This dramatic symbolism represents how drinking and driving can screw up all your fun and games.
We dig that grimacing old man in the background.
Lime is part of UK-based Leo Burnett Group. Photo provided by ImageWise.