Oh Yes, It's True, Coke Goes There(.com)

cc_metro.jpg

Looking to sip a pop while engaging in island frivolity? Look no further than CC Metro, an entertainment-filled virtual isle on There.com, courtesy of Coca-Cola.

The island will be Coke bottle-shaped and features music, games and other piped-in stuff that execs think will draw hipsters to the flame. Better yet, they've come up with a new buzzword (because "virtual island" is so passe): "realistic environment."

That sounds almost like something that wants to be confused for real life, except it can't be, because it isn't.

There's a new one for the bullshit dictionary.

by Angela Natividad    Dec- 6-07   Click to Comment   
Topic: Brands, Online   

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