Out of Nowhere, Foster's Goes ENORMOUS

Fosters_be_enormous.jpg

Nothing says BIG BRAND like a print ad with a big-ass typeface. With that, get to know the Foster's "BE ENORMOUS" campaign by StrawberryFrog.

Just another effort by a fermented beverage to make itself feel big -- real big -- by comparison. Instructions on BEing ENORMOUS are as follows (the spots are resisting our resizing tool. To see the whole thing, click on the ad and arrow down):

- Start an ATM conga line
- Become an urban legend
- Write your own theme song
- Make your middle name an adjective

Neato. Was "Australian for beer!" just not working out?

by Angela Natividad    Dec-15-07   Click to Comment   
Topic: Brands, Magazine, Poster   

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Comments



Comments

I thought I had heard a while ago they were going to change their tagline from "Australian for Beer" to "Have a friendly" - anyone... anyone?

Posted by: Scott on December 14, 2007 2:48 PM







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