Serial Killer Threats Win Best Viral at BIMA

dexter_killer.png

Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?

That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.

See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.

Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.

by Angela Natividad    Dec- 3-07   Click to Comment   
Topic: Industry Events, Online, Promotions, Strange, Viral   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments