Serial Killer Threats Win Best Viral at BIMA

dexter_killer.png

Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?

That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.

See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.

Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.

by Angela Natividad    Dec- 3-07   Click to Comment   
Topic: Industry Events, Online, Promotions, Strange, Viral   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: