Some (Not Us) Feel Droga5 Isn't Worthy of Creativity's Agency of the Year
In the spirit of living up to our apparent affinity for mudslinging as noted by MultiCultClassics, we give you this just-received tidbit from a reader who just doesn't think Droga5 should have been awarded Creativity's Agency of the Year crown.
The reader writes, "Apparently many higher up in the NY ad agency world are irritated and confused as to how Creativity could name Droga5 as agency of the year. they haven't produced one national campaign, have not one one new piece of business. no real breakthrough work for the year and the business they are producing for are pro-bono. people i know that work at Droga5 are equally as confused by the whole thing. internally they're hearing about "cut-backs." also pissed as to why the whole agency wasn't photographed for the cover. yikes. people are pointing to the obvious infatuation Creativity Magazine editors have with the agency. one female editor is roaming the halls at D5 a little too frequently. maybe it's droga's charm? i say, more power to em. screw the holding companies."
Granted, this is unsubstantiated rumor and it could have come from some pissed off creative who thinks their agency should have been handed the annual award but this stuff is just to much fun not to share, Besides, as AdPulp comments, it's all about transparency.
However, we think Droga5 has done some especially great work over the past year and certainly merits at least some form of shout out.