Starbucks Advocates Gratuitous Hugging of Bears


For its cavity-sweet Pass the Cheer campaign, Starbucks has opted to try warming hearts online and possibly on television.

In this spot, a bummed-out girl trudges out in the snow and hugs a bear.

Strangely, the bear hugs her back.

And stranger still, there's a bunny involved. We're not really sure why (aside from that it proves useful for nudging a warm drink into the shot with its nose), but it sure does amp up the cute overload.

Pass the cheer!

by Angela Natividad    Dec- 4-07   Click to Comment   
Topic: Brands, Commercials, Promotions   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



I'm sticking with Colbert on this one. Bears are the number one threat to America, especially in advertising.

Posted by: Andrew Lankford on December 4, 2007 4:37 PM

You don't need to tell us twice. We think children's dangerous impressions of grizzly goodwill -- perpetuated mainly by the Smokey the Bear campaign -- is the biggest advertising travesty in the history of the world.

Posted by: Angela on December 5, 2007 8:55 PM

Featured FREE Resource: