To Spark Historic Sports Interest, Heinz Appeals to Steelers Fans

steelers_deserted.jpg

Hey Heinz, remind all the women in Pittsburgh why football fills them with resentment, why don't you.

This spot was created by Garrison Hughes, Pittsburgh for the Heinz History Center. Its purpose is to generate traffic for the Heinz History Center's Western Pennsylvania Sports Museum.

Here's another spot from the same campaign. We don't feel super turned-on by them, but maybe we'd feel differently if we saw the spots from the Jumbotron in Heinz field, which is one of the places these ads will be airing.

by Angela Natividad    Dec- 2-07   Click to Comment   
Topic: Online, Outdoor, Promotions, Television   

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Comments



Comments

Wow, how boring and stereotypical! It's really sad how a brand could completely miss out an opportunity to create a conversation w/ all sports fans both male & female. waste of money in my opinion.

medicine man
http://www.reelspit.com

Posted by: medicine man on December 3, 2007 11:36 AM





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