People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest of things to lose that weight.
Created by BSUR Agency and directed by First on Mars director Hugo Keijzer, we have yet another ad (for Get in Shape magazine) which mocks all those wacky methods by using a wacky method of its own. There's only one problem with this ad. The woman in the ad is perfectly fit and doesn't need to lose any weight at all. Though she does strip down to her underwear and that's never a bad thing in advertising.
Rather than the road to the White House, PETA gives us its Road to the Greenhouse which gives us candidates such as Selery Clinton, Fruity Giuliana, Broccoli Obama, Dijon McCain, John Breadwards, Mike Huckelberry, Spread Thompson and more. Predictably, the questions to the candidates deal mostly with diet and the advocation of a vegitarian lifestyle. Still, it's funny.
Gawker Media, publisher of the famed Gawker, Defamer, Lifehacker and other blogs, has, over the years, experimented in various ways with generating advertising revenue. One of the tactics they put in place a while back was to forgo the use of ad networks to fill its unsold, remnant space and, instead, offer it to artists with its Gawker Artists programs.
Gawker Artists is a collection of Gawker-published artists who benefit from the wide reach of Gawker Media blogs, gaining awareness they'd otherwise have to pay for. You see, Gawker Media doesn't charge for the ad space or for the artist's appearance on in Gawker Artists website.
The phone goof thing can go either way. Unfortunately, in real life, phone calls like this actually do happen so it's not surprising Hoboken New Jersey agency Hammerhead Advertising (nope, we've never heard of them either) used the goof scenario for its new video campaign. In each of the three videos, Hammerhead new business guy Mark Rowe is pummeled by idiotic new business prospects who make fun of his last name, the last four digits of the agency's phone number (1313), the agecy's name (it's "macho"), ask him to undergo a strip search, repeat the phone number ad naseum and accuse him of selling laxative chocolate.
Having, ourselves, suffered a stint in new business for an ad agency, we can personally identify with Mark's frustration as he deals with these VP's of Idiocy on the phone. Our favorite video is Chocolate Man in which Mark is verbally sparred with by a gay sounding man as only a gay sounding man can.
Stretching the metaphor to the limit, Hewlett Packard has launched a small business campaign called Happy People which illustrates how a well- tuned office environment (courtesy of HP, natch) can conjure the brilliance of Mozart. If, in fact, the entire soundtrack in this ad really did come from simple office objects, we think it's a wonderful achievement reminiscent of the Honda Choir ad.
Shake Well Before Use points us to Engadget's collection of the best of the worst ads seen at this week's CES conference. Predictably, one involves word play on big boobs. Check them all out here.
Not much to say about these Volkswagen Toureg ads other than what does a woman standing in what looks to be a prehistoric dinosaur landscape and a man standing in a rocky, desert-like landscape have to do with selling an SUV? Maybe it's Friday and we're tired. Maybe we like more descriptive body copy in out ads. Maybe we drank too much last night.
Yes, yes, Second Life is apparently alive. While haven't been there in months, commerce seems to be alive and well or at least the promotional aspects of commerce. Here's an ad campaign for Hang the DJ clothing shop. Just like in real life, Second Life virtual hotties model the shop's wares. While the men's t-shirts are likely to fit any average guy, it appears the women's t-shirts have to be specially sized to accommodate the huge breasts every female in SL seems to possess.
And you have to get a kick out of the odd juxtaposition of each male model's left hand appearing eerily between the crotch of the model to his left.