Under Armour's advertising in the Super Bowl this year. And it doesn't want to do funny.
The ad teasers take place in Under Armour City. Get a load of the grit-is-gorgeous feel. (The creators bear crosses from previous successes, which include The Matrix and 300.)
The CGI-abusing spots are for The New Prototype (a shoe, though we briefly swore it was a new modem), coming out May 3rd. The first spot will air a week or so before the Super Bowl. We're not clear if that's the same one Under Armour will use during the Super Bowl.
We hope it's got a new one to blow on that overpriced slot, considering the ad of choice marks Under Armour's virgin foray into the football/ad bonanza.
Even though radio gets little to no editorial coverage here on Adrants or anywhere else for that matter unless you read FMQB, we like the medium. We like it a lot. It's got music. It's got talk. It's got news. And it's all free. For a media buyer, it's got frequency, fairly decent demographic targetability and the ability to craft wonderful promotional events.
But, as everyone obsesses over the internet and all the MyFaceSpaceBookSecondTwitterLifePownceWordBloggerPressMovableBookmarkType insanity that's been nicely wrapped with a pretty bow and a card labeled "Web 2.0," radio has all but disappeared from the forefront of, well, everything. The National Association of Broadcasters and the Radio Advertising Bureau hope to change that with a new Radio 2020 campaign. The campaign will highlight radio's success stories and its involvement in culture and society. The campaign's Radio 2020 blog aims to bring an ongoing dialog about the medium to a higher level of consciousness (did we just write that blather?).
Though the antennae in our car has been broken for over a year depriving us of radio's offerings, we still dig the medium and wish it a long, happy life.
If you play games like WoW or Everquest, then you know there are items you can buy to increase your strength and just generally help you kick ass across the board. Some acquire them fairly, others don't, and still others pay ex-sweatshop workers to play in their place all night long.
In other words, there's a huge market for people willing to part with cash for a little bit of gaming immortality. (Why this is, we're sure we have no fucking idea.)
Alongside our posting about this WoW beer video, our ePage buddy Brad saw this saucy (and grammatically crappy) banner for World of Warcraft gold and power leveling, brought to you by "The fun place for your power."
Zune. Moon. It all makes perfect sense. Dog travels to moon. Dog gets goodies. Dog brings them back to share with other earth-bound dogs. Cute. Created by 72andSunny and directed by Curious Pictures' Rohitash Rao, the video follows the experience of Laika (the name of the dog the Russians sent into space in the fifties) as he explores the Zune's mythical landscape and returns to earth to the benefit of all doghood. See? The Zune really can save the world. Well, at least the dogs. The iPod's already got a handle on all the humans.
Now, to actually see this thing, you have to go to the Zune Arts website and click on the dog as it appears on the screen. Don't you love the navigational simplicity of this new fangled Flash thingy? Or you can screw all that nonsense and just view it over at AdGabber (though the aspect ratio is off).
Jun Group Productions is helping CoverGirl launch an online show. It'll be available on CoverGirl.com. This spot promises the show will divulge the secret of the hottest looks (flawless skin?) while lavishing audiences in the glamour of NYC.
See episode 1, where you will learn about layering with make-up and hats.
How much do you want to bet the effort doesn't last six months?
You'd never know it from watching the ad but, thankfully, someone was kind enough to tell us its a recruitment ad for the UK charity line, Samaritans. Created by Lunar BBDO, the on minute video is a lush representation of, apparently, sound waves heard while on the telephone. At least that's what we got out of it. Anyone else care to comment?
You can react to this MacHeads movie trailer (yes, it is reportedly going to be a real movie) two ways. The first would be, "Oh for fuck's sake! Shut the hell up you lemming-like, religious freaks! It's just a fucking computer!" Or, you could stash away your negativity, open your mind and say, "OK, yea, it is just a computer but look what it has done to form an amazingly creative community that does and creates things that could never be done or created before."
The trailer for MacHeads features everyone you'd expect from Guy Kawasaki who says Mac users changed the world to some hippie lady who talks about how a Mac got her through a funeral to Violet Blue to adamantly states she'd never, ever knowingly sleep with a Windows user.