ABC, Kimberly-Clark Intervene on Rooms in Need of Therapy

room a day.png

ABC's The View and Kimberly-Clark -- the pretty name behind a bunch of brands lying around your house -- are conducting their second annual Room-a-Day Giveaway. 16 people will get 25 grand for a room makeover from January 12 to March 7.

15 winners will be announced on the show; the 16th will appear on the March 13 episode. Last year (arguably the height of the UGC craze) the contest got about 3.6 million entries.

It's not like there's anything else to watch, right? Damn writers strike.

by Angela Natividad    Jan- 8-08   Click to Comment   
Topic: Brands, Promotions, Television   

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Comments



Comments

This year we (Kimberly-Clark and TracyLocke)launched the first branded sweeps widget. Not only does it offer the user the interactive fun of being able to choose both a specific dance along with where the packages dance,but it also represents the very first time a widget has built-in functionality allowing viewers to directly enter a sweepstakes. This is truly innovative and a application that should help take sweepstakes to the next level.

http://joannapenabickley.typepad.com/on/2008/01/on-the-kimberly.html

Posted by: Joanna Pena-Bickley on January 12, 2008 12:36 PM

This year we (Kimberly-Clark and TracyLocke)launched the first branded sweeps widget. Not only does it offer the user the interactive fun of being able to choose both a specific dance along with where the packages dance,but it also represents the very first time a widget has built-in functionality allowing viewers to directly enter a sweepstakes. This is truly innovative and a application that should help take sweepstakes to the next level.

http://joannapenabickley.typepad.com/on/2008/01/on-the-kimberly.html

Posted by: Joanna Pena-Bickley on January 12, 2008 12:37 PM







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