Agency Requests Problems to Solve...For Free
And if you haven't heard, here's Trumpet Groups riff on the RFP, its Request for Problem. The agency, changing the direction this sort of communication usually flows, wants marketers to submit their problem to which the agency will reply with a solution...for free. Of course, Trumpet hopes their solutions are so good the marketer will call for more work and pay next time around.
It's an interesting approach. Or you could just label it yet another example of agency laziness, in this case making the client do all the upfront new business legwork. But we're sure that's not the case here.