ASA: Boots Nipple Cream's OK By Us!

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Check out this warped Boots nipple cream ad that's pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.

Oddly enough, the Advertising Standards Authority has decided the ad is fair game. In response to complaints about its misleading nature (creepy imagery aside), ASA said breast-feeding moms should be "reasonably well-informed" about the causes of sore nipples.

We love how Boots nipple cream escapes the wrath of UK Ad Nazis -- despite 19 complaints and weird copy about "wanting three nipples" -- but mascara gets the shaft every time.

Is it because people who focus on reading literature (and taking courses!) on sore nipples have neglected their "physics of eyelash enhancing" lessons?

Or is it because the Boots factory is bigger than your average ivy league?

by Angela Natividad    Jan-24-08   Click to Comment   
Topic: Brands, Campaigns, Policy, Poster, Strange   

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