Big Agency Idiocy Explained

five_monkeys_2.jpg

In support of his ongoing theory the advertising industry is filled with BDA's aka Big Dumb Agencies, George Parker has unearthed an interesting analogy that involves monkeys and classical conditioning. The net result of this exercise explains perfectly why BDA's (and most other big companies) can never get out of their own way and achieve greatness.

So if you want to laugh and, at the same time, realize that, yes, you too just might be one of those monkeys trapped in a perpetual hell of repetitive behavior without knowing why, give this a read.

by Steve Hall    Jan-20-08   Click to Comment   
Topic: Agencies, Good, Trends and Culture   

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Comments



Comments

Steve & Angela...
When I sobered up, I couldn't remember where I found it... But that's about par for the course. Google has 8 Trillion hits for five monkeys, but then I'd have to start drinking again. Fuck it.
Cheers/George

Posted by: george parker on January 20, 2008 4:08 PM







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