Chemistry.com Continues Attack on Homophobic eHarmony

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Chemistry.com has launched a follow up to its Hanft Raboy and Partners-created Come as you Are campaign with two new print ads attacking eHarmony's apparent refusal to allow gays and those who choose to have premarital sex to match using its dating service. It's long been reported eHarmony Founder Dr. Neil Clark Warren is a fairly evangelical Christian who has made his beliefs known regarding gays, lesbian and other things not "perfectly Christian."

There will always be people who believe in different things and it is their right to do so. It's also the right of that person to run a business the way he sees fit. Though when those operational methods and beliefs become discriminatory, it can get troublesome. As each year passes, what some would dub "alternative lifestyles" become more and more the norm.

One hundred years ago, the thought of homosexuality would be cause to ostracize a person if the matter was even discussed. Who's to say in a hundred years bestiality won't become as common place as homosexuality is today? It's all a matter of culture, shifting moral and generational changes. To us, it seems eHarmony is fighting a losing battle. There are too many people who think homosexuality and premarital sex are OK than there are those that don't. Chemistry.com's campaign is in touch with that changing sentiment.

The two ads are and .

by Steve Hall    Jan- 3-08   Click to Comment   
Topic: Campaigns, Good, Opinion, Trends and Culture   

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Comments



Comments

Unless eHarmony has changed their acceptance policy, I was certain eHarmony rejects those who don't want to participate in premarital sex. Immediately after completing eHarmony's lengthy survey, I received a message thanking me for my interest but there was no one in the system for me. I knew I was rejected because of clicking to the lowest factor for premarital sex and sexual interest. (I was trying to avoid perverts) Immediately afterwards, I consulted my friend, who is a computer science professor at Cooper Union. He was also an eHarmony member and advised me to redo the survey by changing this one variable to the median score and delete the cookies. Viola! eHarmony accepted me.

Posted by: Lynda L on January 3, 2008 1:43 PM

I don't think associating bestiality with being gay is cool.

Posted by: Chris on January 3, 2008 2:03 PM

Who's associating? I'm just using it as an example of something that, today, is considered unacceptable by many and that, tomorrow, may not be.

Posted by: Steve Hall on January 3, 2008 3:31 PM

Gotta go with Christ on this one. I'm not even gay, and I felt the bestiality thing was uncool. But hey, you made your point, with sledgehammer precision.

eHarmony can keep all the prudes who won't put out anyway. Who wants to get stuck with one of those?

Posted by: Kebnabi on January 3, 2008 6:49 PM

I agree, the bestiality thing hit a nerve, I understand trying to make a point,Steve, but since so-called "Christians" use bestiality and being gay as parallel,I get the outrage. I say, let them have their "Christian" site, how many straight people are allowed on Gay.com ? Also, LMAO, they are opening a Christian clothing store where I live, what do Christian clothes look like ?? Bay Area no less !!

Posted by: Jeff on January 8, 2008 11:07 AM

I agree, the bestiality thing hit a nerve, I understand trying to make a point,Steve, but since so-called "Christians" use bestiality and being gay as parallel,I get the outrage. I say, let them have their "Christian" site, how many straight people are allowed on Gay.com ? Also, LMAO, they are opening a Christian clothing store where I live, what do Christian clothes look like ?? Bay Area no less !!

Posted by: Jeff on January 8, 2008 11:10 AM

I agree, the bestiality thing hit a nerve, I understand trying to make a point,Steve, but since so-called "Christians" use bestiality and being gay as parallel,I get the outrage. I say, let them have their "Christian" site, how many straight people are allowed on Gay.com ? Also, LMAO, they are opening a Christian clothing store where I live, what do Christian clothes look like ?? Bay Area no less !!

Posted by: Jeff on January 8, 2008 11:11 AM

I agree, the bestiality thing hit a nerve, I understand trying to make a point,Steve, but since so-called "Christians" use bestiality and being gay as parallel,I get the outrage. I say, let them have their "Christian" site, how many straight people are allowed on Gay.com ? Also, LMAO, they are opening a Christian clothing store where I live, what do Christian clothes look like ?? Bay Area no less !!

Posted by: Jeff on January 8, 2008 11:12 AM





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