Fashionistas Take to Streets of Hong Kong to Promote Mall

delay_no_mall.jpg

So what do you to to promote yet another shopping mall in a place as big and busy as Hong Kong? You have models dressed in the mall's latest fashions go all guerrilla and lay down on a busy sidewalk and take a nap, have a faux picnic in the middle of a cross walk and play little street games. Created by Leo Burnett Hong Kong for Delay No Mall, the campaign is supposed to exude the non-conformity of the mall by being, well, a bit non conformist in it s approach.

We've got images of the stunts here.

And there's video of the campaign here:

http://www.youtube.com/watch?v=jn9WNhwoanE
http://www.youtube.com/watch?v=q_5Lncw88OA
http://www.youtube.com/watch?v=-mfo1tBIVbQ
http://www.youtube.com/watch?v=MWSYOD13YSs
http://www.youtube.com/watch?v=eeONw9qyKGM
http://www.youtube.com/watch?v=MzH-orX0nDc

by Steve Hall    Jan-25-08   Click to Comment   
Topic: Good, Guerilla   

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