For Royal Treatment in Developing Nation, Build Brand that Doubles as Tarp

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We spent some time in the Philippines last week. Good news for old-school brand goliaths: free promotion is alive and well alongside freeways and in living spaces (at the same time!).

That, and offshore telesales. We're in the money now, baby.

by Angela Natividad    Jan-18-08   Click to Comment   
Topic: Brands, Outdoor, Packaging, Promotions   

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