Fox Sells Out Super Bowl Spots in Record Time

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Lou D'Ermilio of Fox told Bloomberg they've sold out their Super Bowl spots earlier than in any of the five years Fox has hosted the game.

He won't say who scored the last :30 buy or for how much (it was probably just GoDaddy angling for more airtime), but the spots started at $2.6 million and later sold for up to $3 million. 90 percent of them were sold before the writers strike started in early November.

In 2006 TNS Media reported a record average asking price for Super Bowl ads at $2.5 million. At this point, $2.5 mill for a :30 spot must look to advertisers like $2.50 for the price of gasoline does to a northern Californian.

by Angela Natividad    Jan-30-08   Click to Comment   
Topic: Commercials, Super Bowl 2008, Television   

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Comments



Comments

Lou's Sports Sales Team Rocks! their enthusiasm and repfor walkn the walk the talk is paying off again.

btw- all participants are clients this year ---so, I'm wearing the Gints/Pats SB shirt Sunday!:)

Posted by: arthur on January 31, 2008 11:34 AM

Lou's Sports Sales Team Rocks,

their enthusiasm is contagious...

btw- all participants are clients this year ---so, I'm wearing the Gints/Pats SB shirt Sunday!:)

Posted by: arthur on January 31, 2008 11:35 AM

I'll be screaming my lungs out for the Pats, man.

Posted by: Angela on January 31, 2008 11:38 AM







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