Garmin Gets Napoleon to the Battle on Time

garmin_napolean.jpg

Garmin's 2008 Super Bowl commercial leaves behind last year's Maposaurus for this year's Napoleon who, after racing through the streets of France (anachronistically in a car?), arrives to command his troops but has to hide that nifty yet-to-be invented Garmin navigational device, hence the explanation for his famed placement of his hand inside his coat. Witty enough. Catchy tunes. Just not sure we get that whole time shift/travel thing. Unless, of course, Garmin has now embedded time machines in their products.

Tierney Minneapolis created. Some behind the scenes footage is available here.

by Steve Hall    Jan-31-08   Click to Comment   
Topic: Commercials, Good, Super Bowl 2008   

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Comments



Comments

Really awesome idea, and so well shot. I love the twist at the end, where everything really came together - makes you want to watch it again.

Posted by: lc on January 31, 2008 6:29 PM

Does anyone know the name of the band playing the song in this commercial?

Posted by: acp on February 3, 2008 8:06 PM







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