Gatorade Wastes Derek Jeter on G2

jeter_g2.jpg

Courtesy of MediaPost's Out to Launch, we have one of the two ads Gatorade will run for its G2 low calorie drink. One ad will feature Dwyane Wade and one will feature Derek Jeter. The Derek Jeter ad has Jeter walking through the streets of New York while elements of a baseball field follow him and fill in the landscape behind him. There's some nice special effects in this ad but aside from that, there is absolutely nothing special about this ad. It's run-of-the-mill celebu-sport figure 101. Not quite lame but close.

by Steve Hall    Jan-31-08   Click to Comment   
Topic: Bad, Commercials, Creative Commentary, Super Bowl 2008   

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Comments



Comments

they fell in love with a technique and forgot the story.

Posted by: pete shotton on January 31, 2008 10:11 PM

they fell in love with a technique and forgot the story.

Posted by: pete shotton on January 31, 2008 10:11 PM







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