Ian Fernando Docs Tool Helps PPC Marketers Determine Keyword Quality
For you so-called PPC "marketers" who write "intuitive" ad text and bid just as intuitively (read: wastefully), a thoughtful guy named Ian Fernando put together a Google Docs tool to (quantitatively!!!!) determine who clicks on what keywords, and how keywords convert.
It is useful. So use it.
Read his explanation.
Comments
thanks for the mention - hope the new tool helps ppc and newbies a like :)