Idiocy of Expense Report Receipts Likened to Butt Photocopying

oochee_mama_subway.jpg

There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.

by Steve Hall    Jan-14-08   Click to Comment   
Topic: Commercials, Good, Strange   

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Comments



Comments

Isn't the idea that his big butt is proof that he really did eat everything that would have been on his reciepts? Even so "oochee mama" is a pretty odd choice of words.

Posted by: Skoochie on January 14, 2008 4:36 PM

Should have had a MUZAK version of "Baby Got Back" playing in the background.

Posted by: todd c on January 14, 2008 4:57 PM

i think it is more of he didnt have a receipt for the food so he was showing the size of his butt as proof he ate there. the boss replied ochee mama as a way of agreeing with the guy that the burgers went right to his butt and gave him permission to use the picture as a receipt

Posted by: bonnie on January 14, 2008 4:58 PM

The size of his butt is proof that he indulged in the fast food he claims to.

Cue subway, with it's supposedly healthier options.

Posted by: Jess on January 14, 2008 5:09 PM

is it ochee mama or hochie mama? either way, it's weird.

Posted by: Ian on January 14, 2008 5:46 PM

Subway is saying that burgers will make you fat, and that the employee's big behind is all the evidence the accountant needs to verify his purchases.

The "oochee mama" is just an exclamation of revulsion at seeing what the burgers have done to the guy's butt as if to say, "Good lord, look at the size of that thing!"

Posted by: TK on January 14, 2008 5:50 PM

Why not use...damn, good lord, holy cow, wow or any number of terms that wouldn't make it uncomfortable.

Posted by: Ian on January 14, 2008 6:46 PM

I think everyone can stop explaining the concept of the ad. We're all smart people, we get it. That's not the question being asked here.
Which is, why choose an exclamation that is typically used for reacting to something or someone that is pleasing (in most cases, sexually pleasing). Rather than just a "daaamn!"

NOW DO NOT TAKE TURN THIS INTO A HETERO-HOMOSEXUAL THING.

Simply stating that it seems completely off with the rest of the spot. There just seems to be so many different responses for this guy to make that will get the point across that this dude has had 1 too many burgers for lunch.

But who knows, maybe there are "real" people actually talking about the same thing. Which isn't necessarily bad for Subway. But they're probably not talking about it.

Posted by: mikemookie on January 14, 2008 8:56 PM

I disagree with you on this ad. The emotion of the managerís face when he says "oochee mama" is that is one fat ass. Better Way

Posted by: John Calkins on January 14, 2008 10:59 PM

I saw that commercial on closed caption the other day. The text said 'hoochie mama.' But it definitely sounds like 'oochie mama'

On that note, "Hold me closer Tony Danza"

I like the ad, but I think that line was a sad attempt at being down with the brown.

Posted by: RCauvel [TypeKey Profile Page] on January 15, 2008 12:58 AM

Let's all not forget that Hoochie Mama was a song by 2 Live Crew!

Posted by: Ian on January 15, 2008 9:15 AM

isn't MMB the lead creative agency on this work? why don't you go ask Mark Richardson, their director of marketing, at 617-670-9700 if it's so important to you. i still think Subway should have stayed with Fallon and given the "It's OK, I Had Subway" (Good, So You Don't Have To Be) campaign a chance...

Posted by: PWPark on January 15, 2008 10:45 AM

isn't MMB the lead creative agency on this work? why don't you go ask Mark Richardson, their director of marketing, at 617-670-9700 if it's so important to you. i still think Subway should have stayed with Fallon and given the "It's OK, I Had Subway" (Good, So You Don't Have To Be) Campaign a chance to get some traction... but that was 4 years ago... oh well.

Posted by: PWPark on January 15, 2008 10:50 AM

I do know several people over at MMB but it's more fun to let the industry ponder rather than get what would likely be a less exciting answer:-)

Posted by: Steve Hall on January 15, 2008 11:09 AM

Wow, this article is lame. The other day you have an article that seems upset that an ad uses apparent stereotypes and is tailored to the standard fare:

..not unsurprisingly, its because the guys who create these commercials (and it is all guys in this case) love to look at beautiful women but want nothing to do with any man who might be better looking than them. So, we get Mr. Average who always seems to end up with Mrs. Amazingly Hot.

But today when you post this ad you automatically try to turn it into a stereotype?

Way lame AdRants. If you're going to go that direction just for a reaction you could have at least spent like more than 3 seconds on your LinkBait.

Posted by: smoMashup on January 15, 2008 1:48 PM

Does anyone think it's ironic that the manager is black and the employee is white with a large butt? "Ooochee mama, baby got back!" Intro: Sir MixAlot sound track. Maybe subway is trying to reach a number of new demographics - gay, black, the big butted, and/or those stereotyped who LIKE the big butted.

Posted by: Mike on January 15, 2008 2:03 PM

Does anyone think it's ironic that the manager is black and the employee is white with a large butt? "Ooochee mama, baby got back!" Intro: Sir MixAlot sound track. Maybe subway is trying to reach a number of new demographics - gay, black, the big butted, and/or those stereotyped who LIKE the big butted.

Posted by: Mike on January 15, 2008 2:04 PM

You seriously didn't get it? You may have a bright future as a focus group respondent.

Posted by: Chris on January 15, 2008 2:42 PM

i didn't mean YOU personally, Steve Hall. i meant anyone else who'd care to bother. yes, it is more fun to let the industry ponder. but we may very well be just overthinking this one a li'l bit...

Posted by: PWPark on January 15, 2008 3:17 PM

Smo, where the hell did that come from? What stereotype are you referring to? The gay one? I didn't know being gay was a stereotype are that talking about it made it one. Your comparison to my previous article is a total non-sequitor.

Some sent us queries about the meaning of this ad so we thought we'd open the discussion up to the industry. You know. Just for fun. We like to have fun around here. We like to involve the readers.

And btw, we don't bait for links. We write what we think will be interesting to the ad industry. If it's interesting, it gets read. If not, it doesn't Simple as that.

Posted by: Steve Hall on January 15, 2008 3:43 PM

Congratulations. The fact that this ad was absurd (and HILARIOUS!) and its being blogged and commented on here means IT WORKED! Good job Subway.

Posted by: Garf on January 15, 2008 10:35 PM

How come no one noted the employee in this spot is the same as in the Fiber One commercial? Lots of fiber for breakfast, greasy-ass burger for lunch. hmmmmm...obviously very conflicted.

I bet we see him in a Pepto-Bismol "dancing" spot next.

Posted by: Kevin Horne on January 17, 2008 12:45 PM

They brush on this subject here:

http://number1happyst.blogspot.com/2008/01/because-we-wouldnt-be-sports-blog.html

One of the commenters says that Hoochie Mamma is a Seinfeld quote. I'm not so sure.

Posted by: OMD on January 21, 2008 5:11 PM

They brush on this subject here:

http://number1happyst.blogspot.com/2008/01/because-we-wouldnt-be-sports-blog.html

One of the commenters says that Hoochie Mamma is a Seinfeld quote. I'm not so sure.

Posted by: OMD on January 21, 2008 5:12 PM

They brush on this subject here:

http://number1happyst.blogspot.com/2008/01/because-we-wouldnt-be-sports-blog.html

One of the commenters says that Hoochie Mamma is a Seinfeld quote. I'm not so sure.

Posted by: OMD on January 21, 2008 5:12 PM

Oops, sorry about the spam. Not sure why it did that.

Posted by: OMD on January 21, 2008 5:13 PM







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