Install Facebook App. Win Communal Shark. Questions? DIE!
It's nothing special; users can watch Funny or Die videos, rate them, that kind of thing.
The school with the most downloads wins a visit from the Funny or Die comedy tour and a hammerhead shark, possibly autographed by Ferrell and the cast of The Golden Girls...?
Well, that's slightly more creative than $5,000. And sharks are neat. If they stop moving, they die. Sort of like what will happen to Will Ferrell's career if he stops being funny.