Match.com Invites Users to Live Out Love Stories
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Oh, but wait -- now that we've wasted at least four minutes of your time, watch the TV spots too. Slogan: "It all started with a look." You can probably predict the premises, but there's nothing wrong with a well-done cliche.
"Dating" is probably our favorite because it does that nostalgic/vintage thing that made Vanilla Sky less of a suckfest. But the other spots are good too -- "Vacation" invites an older demographic to come play, and "Baby" flashes back through the courting of a couple that's just had a baby.