Purdue Employees Federal Credit Union Blows Nose with Brand

We just got a press release that starts, "PURDUE EMPLOYEES FEDERAL CREDIT UNION BLOWS AWAY THE COMPETITION." And no, it's not a reference to some landmark deal-making.

It's an announcement about its AdPack marketing strategy!

The credit union is giving away 20,000 branded tissue packs at Purdue University football games. The packs read, "Don't blow it with another credit card."

Har har.

We made a lot of "blow" references in college, but none of them actually had to do with credit cards. Well, except for one.