Samsung Teams With Pussycat Doll Nicole Scherzinger For UGC Contest
Some might say user-generated ad campiagns are so 2007 but not Samsung who partnered with Brickfish to bring us a video contest in whick people can submit their own versions of Pussycat Doll lead singer Nicole Scherzinger's single "baby Love." The contest is to promote Samsung's camcorder. The winner, determined by popular vote, will take home a Samsung 40 inch LCD HDTV and an MX10 flash memory camcorder.
Predictably, most entries are about as good as early round American Idol contestants but we're not going to not get all Simon Cowell nasty and ruin the fun. Rather, let's wallow in the amusement the YouTube generation gleefully shares with the world.
Brickfish has enabled and is tracking the viral spread of these video as they make their rounds off the contest site and into the internet ether. There's a cool chart that displays the spread and the viral path the videos took.