To Up Bread Sales, Grain Foods Aims for Carnal Appetites
We like this cute take on a sinister fairytale. Instead of Hansel & Gretel, think gorgeous girl with good shoes. And instead of breadcrumbs in a forest, think breadslices in a well-furnished house.
And instead of running home to a mean woodcutter and bitchy step-mom, think yummy guy, in bed, with sandwich.
The moral of the spot? White bread's rich in folic acid. Folic acid helps make healthy babies. Enjoy.
This is probably the sexiest way of promoting bread -- without offending the everyday mom's senses -- we've ever seen. It comes courtesy of Mullen, on behalf of Grain Foods Foundation.
Realistically, we'd probably be pissed-off and slightly disturbed if our mate tried seducing us with a trail of breadslices. But hey, Grain Foods, you can sell us bread anytime.