Uh ... 'Scampi' is a Five-Letter Word, Too
The chief creative officer of Euro RSCG, Chicago gets gushy about five-letter words as part of a promotional campaign for Effen Vodka.
Got a lot of time on your hands? Download the campaign PDF. Never mind the "naughty" aspect; the number of adjectives alone made us blush. (And that's saying a lot.)
As the self-proclaimed experts on reviewing racy advertising, we think the word "Effen" is about as randy as a kid calling his uncle an "a-hole" in an uncontrollable fit of rage.