Wendy's May Dump Saatchi
Wendy's, apparently not pleased with its red wig campaign, may be leaving Saatchi & Saatchi, AdScam's George Parker reports. A Saatchi source tells Parker production has ceased on all work. George didn't like the red wig campaign citing its lack of relevance to the brand and its lack of message content.
We're not sure we agree. Following the death of iconic Dave Thomas, Wendy's work hit a low point. We think the red wig campaign succeeded in eliciting a "whoa, that's pretty good in a weird sort of whacked way" reaction. Whether it sold any hamburgers we know not.
With the increasing amount of agency layoffs across the industry and heightened account shifts, we're not sure the ad industry is going to have such a great time this year. Hopefully, that's not true but if recent stock market activity is any indications, it's likely belt tightening will continue.