What Is Love? What Is Love? What Is Love? Damn, It's A Pepsi Ad!

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OK, what, what, what is it about Hadaway's head-bobbing, dance-inducing What is Love? song from the movie Night at the Roxbury that is so insanely catchy? We can't get it out of our head! It's been there since the friggin' movie came out! Ten years! Make it stop!! Please. And damn, if Pepsi had to go ahead and use it for one of their Super Bowl spots featuring Busta Rhymes, LL Cool J, Macy Gray, Missy Elliott, Troy Aikman, Joe Buck and a host of others for its Diet Pepsi Max. In fact, our head's bobbing right now as we write this. It's all we'll hear during the entire game Sunday! Eesh!

OK, now that we've purged our inner Butabi, we can say we like the spot. The whole head bob thing. It's perfect. It's that thing you do when your sitting at your desk in the middle of the afternoon reviewing some blatherific new business deck or when you're driving across middle-of-nowhere upstate New York on the way to who knows where. But never fear. Diet Pepsi Max is here to deliver its much needed WAKE UP PEOPLE jolt so you can go one with your mundane, pitiful life.

If the psychology works as planned, Diet Pepsi Max will be forever associated with this song right along with Night at the Roxbury doofuses Doug and Steve Butabi.

by Steve Hall    Jan-30-08   Click to Comment   
Topic: Brands, Campaigns, Good, Super Bowl 2008   

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