Zune Goes Silent, Stays Pretty, Over Times Square
The Zune is getting mighty sexy ad-wise. (Not like Microsoft hasn't got the blow to cash -- er, the cash to blow.)
The brand enlisted TAG, SF to build a silent spot for the 20-foot GeoffreyTron billboard in Times Square. The final product, Zune Tron, made use of work by Stardust, whose job it was to enliven the spot without use of actual sound. That's a tall order considering the product is an MP3 player, but it turned out damn pretty. It must have been gorgeous in person.