When we heard Sunsilk tapped design firm Desgrippes Gobe, Paris and BrandThinkTank to compose its Super Bowl spot -- which features images of Madonna, Shakira and Marilyn Monroe -- we pictured something deliciously Warholian and mod. We thought it would make sensuous sport of our eyes and ears.
Instead there was this.
We watched it twice to be sure of its suckage. We are now certain. The pictures and music should flow, but the ad feels like it missed a much-needed appointment with the cutting room. It's all too much like a YouTube mashup.
We were lurking through various social networks when we saw a brush flutter invitingly over the ad at left. "Ooh, will we get to play with make-up?" we thought, because you're never too old to Crayola the crap out of a perfectly good face.
But after several attempts to engage the ad we realized the animation existed solely to distract us, not encourage our creativity.
Bummer. Then we thought, "Hey, clever. 'Better than bare.'" Bare Escentuals is the big contender in the mineral-based make-up market. So the ad at left (for Raw Natural Beauty, whatever that is) effectively does three things:
- Draws (our) eyes to it
- Takes a subtle jab at a big-ass competitor
- Reminds women everywhere that leaving home without make-up will incite head-turns of quiet disdain from everyone within a thirty-foot radius
Thanks a bunch, Raw Natural Beauty.
Today, Calvin Klein announced actress Eva Mendes will be comes the spokesperson for Calvin Klein Fragrances and will make her debut in the company's 2008 Fall campaign. We like.
Oops. Not the news Calvin Klein wants to hear. Eva just checked into the rehab facility Cirque Lodge, the same place Lindsay Lohan went for her troubles.
Once again Barely Political's Obama Girl is fighting for her man, Barak Obama. In this video, she take on the role of Super Obama Girl and kicks the crap out of Obama's competition like Superman cleaning up Gotham city. Of course, it's all to call attention to next week's Super Tuesday and urge people to get out and vote.
So you first start watching this Jawbone ad (of course you don't know it's a Jawbone as yet) in which the camera makes visual love to an OMFG hot lady in a black bikini sunning on a recliner next to a pool and all is well with the world. You're all set to drink in the woman's delicious thighs, her ripped stomach, her perfect waist-to-hip ration, her perfect skin, her magnificent breasts, her stunning Euro-style beauty...until you get cock blocked by a bunch or loud retards (OK, that's not PC so we'll say buffoons) who do what guys do when they get together: make a lot of noise and act stupid (OK, that's not PC so we'll say, uh, exuberant)
Adrants reader Sunil pointed us to this sleeper controversy. Did Airtel rip one of its India-based ads off this Cannes-award-winning New Zealand Telecom spot?
We're inclined to say no. The idea of two boys, innocent of politics and bonded by communication, is pretty attractive. We find both spots pretty moving in a Prince of Egypt sort of way. (Remember? "MOOOSEEEEES!")
Bartle Bogle Hegarty put together this spot, "Dalmatian," for Miller Lite. Feast your eyes on some feel-good dalmatians chasing a branded truck which, just for the heck of it, takes a friendly jab at Bud Light.
Exciting, right? Oh, wait. No.
There's something apocalyptic about this Monster spot by BBDO, NY. Called "Daybreak," the premise is you shouldn't have to fight Monday. To illustrate that, a bunch of people knock down their satellite dishes, grab trashcan covers and run out to do battle against the sun -- only to walk off in defeat when the sun rises anyway.
The ad made us sad. Can't a comparison be made against this futile race to beat sunrise, and the lame way we trudged (hung OVER) into the office and passive-aggressively trawled eBay for the first three hours of the morning?
The ad debuted in early January (another debuted during Lost last night), and is part of "Your Calling is Calling." Maybe we find the spots such a consistent bummer because that slogan sounds so promising. Shouldn't Sally Housewife be cupping her ear to the kitchen window and listening for the sunny Higher Calling (inevitably, her dormant talent as a Silicon Valley-based venture capitalist)?
Ah yes, recall the cheesiness of last year's Super Bowl ad for Salesgenie in which a wannabe suave, debonair dude hops out of his mid-life crisis sports car and utter, "I don't work hard. I work smart." Eesh. At least this year we don't have a repeat of that debacle. But we will have cartoons. Two of them. And cheesiness works just fine in commercials.
In the first ad, a married panda bear couple is stress out because they have now customers and fear they will go out of business. Thankfully, Panda Psychic comes to the rescue and recommends Salesgenie and its 100 free leads offered new users. Love that bamboo sports car at the end.
Microsoft, following its unsuccessful bid a year ago, has made an unexpected and unsolicited bid for troubled Yahoo as it continues its efforts to compete with and/or topple (never happen) Google. In a statement Friday, Yahoo said it will "carefully and promptly" study Microsoft's bid. Even if the takeover doesn't happen, at least Yahoo will benefit from a 50 percent jump in its share price following the news.
Microsoft Chief Executive Steve Ballmer tells us, "This is a decision we have - and I have - thought long and hard about. We are confident it's the right path for Microsoft and Yahoo."